Our Audience and Impact

The monthly audience of The Conversation Australia & New Zealand is approximately 7.3 million page views onsite and in Apple News, and 12 million page views including republication.

The monthly audience across all Conversation editions is approximately 22 million page views onsite, and 45 million page views including republication.

90% of readers would recommend The Conversation.

Our readers are an even split between male (54%) and female (45%). We reach an audience across a broad spectrum of age and professions, with more than 40% of readers under 44 years old.

The vast majority (84%) of our readers are not academics – reflecting our vision of sharing academic expertise with people from all walks of life. This includes many teachers (15%), healthcare/medical (12%), and people working in government or policymaking roles (10%).

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Our readers come to us for information they can trust and to read fresh, new perspectives not available elsewhere. The Conversation is seen to hold a unique place and a vital role in Australian media as an evidence-based news source of expertise.

The Conversation articles are influential in changing behaviour and attitudes. They are frequently used as a source for fact-based information in classrooms, the workplace and political sphere.

More than 22,600 academics have published articles on The Conversation Australia/New Zealand. Academics can share their knowledge and be heard. They can shape public policy and public opinion. They can be heard on TV and radio, in newspapers and online, and they can benefit from this recognition.

Publication at The Conversation also led to discussions with students (33%) and colleagues, friends and the general public (63%).

Read our impact reports to understand how our work is making a difference.